Black Friday saw more people shopping online than in stores this year. 41.4 million people shopped only online from Thanksgiving Day to Cyber Monday, 6.4 million more than those who shopped exclusively in stores, according to the National Retail Federation. Black Friday online sales hit $6.22 billion, an increase of 23.7% from 2017, Adobe Analytics data showed. An error has occurred Business Insider Sign up for our best stories delivered to your inbox By clicking Sign Up, you agree to receive marketing emails from Insider Inc. and accept our Terms of Service and Privacy Policy.
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More People Shopped Online Than In Stores On Black Friday | |
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